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Retail Marketing Certificate

Program Code: 

The Retail Marketing Certificate is designed to prepare students to be successful in a retail marketing environment. Students will learn the fundamentals of marketing goods and services. This certificate will provide students with the essential knowledge of retailing, including effective operations, retail structure, non-store retailing, and upcoming trends. Students will learn how to design stimulating visual displays and the importance of visual merchandising. The uniqueness of consumer behavior will be explored with emphasis on the decision-making process.

Successful applicants for the certificate must complete all courses listed below with at least a grade of C.

First Semester (Fall)

Subject Course Number Title Credit Hours
BUS 110 Introduction to Business 3
MKT 120 Principles of Marketing 3
MKT 121 Retailing 3
MKT 122 Visual Merchandising 3
MKT 221 Consumer Behavior 3

Total Credit Hours Required


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