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Marketing and Retailing A.A.S.

Associate in Applied Science
Program Code: 

Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.      

Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.


Courses requiring a grade of “C” or better: ACA, ACC, BUS, CIS, CTS, ECO and MKT

Second Semester (Spring)

Subject Course Number Title Credit Hours
BUS 137 Principles of Management 3
MKT 122 Visual Merchandising 3
MKT 221 Consumer Behavior 3
WEB 115 Web Markup and Scripting 3

Third Semester (Summer)

Subject Course Number Title Credit Hours
ECO 251 Principles of Microeconomics 3
ENG 111 Writing and Inquiry 3
MAT 143 Quantitative Literacy 3

Fourth Semester (Fall)

Subject Course Number Title Credit Hours
ECO 252 Principles of Macroeconomics 3
MKT 121 Retailing 3
MKT 123 Fundamentals of Selling 3
MKT 224 International Marketing 3

Fifth Semester (Spring)

Semester Notes

Total Credit Hours Required


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