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Welcome to Marketing and Retailing

Explore Your Future in Marketing and Retailing

The Marketing and Retailing curriculum is designed to prepare you for a variety of career choices in the field of marketing. The program of study emphasizes knowledge of marketing strategies and builds skills in selling methods, conducting marketing research, and visual merchandise techniques. The value and fundamentals of advertising, retailing, and international marketing are stressed. The program also provides you with a general knowledge of business fundamentals including accounting, management, economics, and computer applications.


Career Opportunities

Employment opportunities available for Marketing and Retailing graduates include: Retail Buyer, Retail Store Management, Department Manager, Sales Representative, and other Marketing Management positions. Salaries for these positions may range from $18,000 to $25,000 per year.


Who can Enter?

Asheville-Buncombe Technical Community College has an open door admissions policy.  High school graduation or equivalent is normally required for admission to any curriculum.  The College accepts applications year-round. If a student is in need of financial assistance, they should contact the Financial Aid Office.  A-B Tech is committed to the philosophy that no eligible student should be denied access to higher education because of a lack of financial resources.

For more information about A-B Tech's Marketing and Retailing program, contact:

Marlene Frisbee 
Chair, Business Administration Department