Retail Marketing Certificate

Program Code: 

The Retail Marketing Certificate is designed to prepare students to be successful in a retail marketing environment. Students will learn the fundamentals of marketing goods and services. This certificate will provide students with the essential knowledge of retailing, including effective operations, retail structure, non-store retailing, and upcoming trends. Students will learn how to design stimulating visual displays and the importance of visual merchandising. The uniqueness of consumer behavior will be explored with emphasis on the decision-making process.

Successful applicants for the certificate must complete all courses listed below with at least a grade of C.

First Semester

BUS 110
3 Credit Hour(s)
MKT 120
3 Credit Hour(s)
MKT 121
3 Credit Hour(s)
MKT 122
3 Credit Hour(s)
MKT 221
3 Credit Hour(s)

Curriculum is based on the 2018-19 catalog.

  • 15 Total Credit Hours Required