Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.
Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management.
Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.
Courses requiring a grade of “C” or better: ACA, ACC, BUS, CIS, CTS, ECO, MKT, and WEB