Business Administration A.A.S. - Marketing and Retailing Pathway Evening Program

Credential: 
Associate in Applied Science
Program Code: 
A25120MK

Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.      

Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

Courses requiring a grade of “C” or better: ACA, ACC, BUS, CIS, CTS, ECO, and MKT

First Semester

ACA 115
1 Credit Hour(s)
ACC 120
4 Credit Hour(s)
BUS 110
3 Credit Hour(s)
BUS 115
3 Credit Hour(s)

Second Semester

CIS 110
3 Credit Hour(s)
MKT 120
3 Credit Hour(s)
MKT 232
4 Credit Hour(s)

Third Semester

BUS 137
3 Credit Hour(s)
ENG 111
3 Credit Hour(s)
MAT 143
3 Credit Hour(s)

Fourth Semester

ECO 251
3 Credit Hour(s)
MKT 123
3 Credit Hour(s)
MKT 223
3 Credit Hour(s)

Fifth Semester

ECO 252
3 Credit Hour(s)
MKT 220
3 Credit Hour(s)

Sixth Semester

COM 231
3 Credit Hour(s)
HUM 115
3 Credit Hour(s)

Seventh Semester

MKT 121
3 Credit Hour(s)
MKT 122
3 Credit Hour(s)
MKT 221
3 Credit Hour(s)

Eighth Semester

MKT 225
3 Credit Hour(s)
MKT 227
3 Credit Hour(s)
MKT 229
2 Credit Hour(s)

ENG 110 may be substituted for ENG 111

Curriculum is based on the 2016-17 catalog.


  • 68 Total Credit Hours Required