Digital Media Technology at A-B Tech

Digital Media Overview

Focusing on the intersection of technology and design, the Digital Media program is perfect for the student who wants to explore advanced computer and software skills in a dynamic and creative field. See what you will create below.

< Go back to Computer Technologies to explore other computer programs and degrees.

Career Opportunities

The DME degree program prepares students for employment for entry-level jobs in the digital media field. Graduates should qualify for employment as front-end web developers/designers, graphic artists/designers, interface/UX (User eXperience) designers, multimedia specialists, web content specialists, media specialists, digital media specialists, animation/motion graphics artists, video editors, and many new jobs yet to be defined in this expanding field.

Job opportunities often depend on an individual's focus (design/programming, web/print/video), networking, personal communication, and a strong portfolio of work.

Student Learning Outcomes

Students should be able to do the following upon graduation.

1. Use digital media software according to professionally recognized methods.
2. Integrate principles of design for visual media.
3. Integrate programming techniques that meet industry web and multimedia standards.
4. Evaluate trends in digital media that meet real-world business needs.
5. Create promotional materials that meet real-world business needs.
6. Present integrated digital media projects.

Degree Program

Check out the semester-by-semester curriculum for the current program year, but please be sure to meet with your program advisor about your individual catalog year (in WebAdvisor > Program Evaluation) as the courses may differ from what is currently posted online.

Articulation to UNCA

The Digital Media A.A.S. program has an articulation agreement for admission to the UNCA New Media program. Speak to your program advisor for more information.

Certificates

Certificates are a great way to learn new skills and increase your employability without going through an entire degree program. The DME program currently offers three certificates.

Advertisement design from Digital Media Design Level 1 Certificate

Digital Media Design Level I Certificate

Learn the basics of graphic/web design and Adobe Design software, while progressing towards the A.S. degree.

HTML5 Microsite from Digital Media Design Level 2 Certificate

Digital Media Design Level II Certificate

Continue with more advanced design, media, programming, and professional skills, with a portfolio project.

Posters from 48 Hr Film Project - Digital Video Certificate

Digital Video Certificate

Learn the basics of audio, corporate video production and narrative film production as well as graphics and animation for video.

Advising

After declaring "Digital Media" as your major you will be sent an email with your advisor's name and email. If you are a new student, please complete your placement testing before meeting with your advisor the first time. Due to sequencing of courses it is critical to meet regularly with your advisor in the CT department to ensure prerequisites are met.

Questions? Contact an advisor in Computer Technologies.

Program Costs

See the DME program Cost Estimate.

Software for Digital Media Students

The DME program is primarily focused on utilizing the Adobe Creative Cloud, a subscription-based software service (currently $20 a month). Although access to the software is available at school, a subscription is required to install and use the software at home. Be aware that that Adobe software requires higher-level computer specs than required for typical computer use (internet and email). See more below.

Also be aware that Adobe software updates frequently, sometimes outpacing updates in labs. Speak to your instructor in class if you have questions about Adobe Creative Cloud updates.

  • Acrobat DC (pdf creation and editing)
  • After Effects CC (motion graphics for video)
  • Animate CC (Formally "Flash") (web animation and graphics)
  • Audition CC (sound editing)
  • Dreamweaver CC (HTML/CSS)
  • Edge Animate CC (web animation and multimedia)
  • Illustrator CC (vector drawing)
  • InDesign CC (page layout)
  • Muse CC (wysiwyg website layout)
  • Photoshop CC (photo editing)
  • Premiere Pro CC (video editing)

Other free and opensource software may be used, including:

Computer Specifications/Requirements

For those students planning to use their own computers with Adobe Software, please be aware of suggested requirements. Ideally, you would want a computer (PC or MAC) with adequate hard-disk space/speed (at least 7200RPM or SSD), at least 8GB RAM (16GB suggested), a fast processor (Intel i5/i7), a decently sized monitor (15+ inches) and a quality graphics card (2GB+ NVIDIA GPU with CUDA suggested). Premiere Pro system requirements are a good starting point.

Online Courses

Taking an online course requires a student with motivation and access to the necessary pc and software requirements. If you are new to taking courses online, you also may want to take an online orientation workshop, offered in the Balsam building at the beginning of the semester. This will help you get up to speed on how to use Moodle to navigate your online course.

Online Digital Media Courses

Only a few introductory courses are offered online in the DME program. Find out more about requirements for specific online courses in the CT department. Please contact your advisor for more information.

Steps for Entering the Digital Media Program

  1. Complete an application for admission into the College.
  2. Successfully complete the College Placement Test.
  3. Turn in a high school transcript or GED scores to the Admissions Office.
  4. Turn in any transcripts from previous colleges to the Admissions Office.
  5. Declare "Digital Media" as your major. You will be contacted by email regarding an advisor for Digital Media.
  6. Meet with your advisor to receive an "education plan" (in WebAdvisor) or register.
  7. Register for classes in your "educational plan" on WebAdvisor or with your advisor.
  8. Pay your tuition through WebAdvisor, online or in person in the Business Office.
  9. Purchase required textbooks. (Find out if the course has required books in WebAdvisor.)
  10. Obtain a parking decal and place it correctly on your vehicle. Park in white lined spaces.
  11. Be present on the first day of class at the indicated time. Parking may be difficult, so plan to arrive at least 20-30 minutes prior to your class time.
  12. Have class supplies such as paper, pens, and pencils for taking notes.
  13. Work hard, have fun designing and learning... and graduate!


Sample Digital Media Student Work

As a project-oriented program, students create a wide range of projects including graphic design, web design and development, audio/video, animations and more. Upon successful completion of the program, students should have a portfolio of work demonstrating a wide-range of digital media projects.