Asheville-Buncombe Technical Community College

Enka Campus

Technology Commercialization Center

Small Business Center Network
A-B Tech Technology Commercialization Center

Training Programs for Management Development

Introduction to Entrepreneurship and TCC Orientation

  • Entrepreneurial Transitions
  • Company Start-Up Validations
  • Fundable Business Model
  • Client Development Program - Program Clients vs. Operational Clients
  • Training Program Overview
  • Capitalizing the Start-Up Company

Defining Your Market

High level research techniques to understand your overall market and your specific segment.  Information that needs to be determined includes market size, market segments, competition and market share, complementary and replacements technologies, value chain analysis.

Determining Customer Value

A hands-on customer value research technique which will uncover the needs of the customer which must be address and developed into your technology in order for it to be successful in the marketplace.

Introduction to Funding

A discussion of the different sources of funding and how you need to be prepared to engage these sources.

Development of a Core Business Model and Execution Plans

  • Customer Problem
  • Proposed Solution
  • Market Definition and Quantification
  • Customer ROI

Partnerships and Channel Strategy

Getting to the market fast means finding the right relationships. These come from organizations who may already have established connections to those who would buy your products. This session discussed those relationships and what is involved with forming partnerships and developing a sales channel.

Fundamentals of Research and Development

How to quantify your research and development efforts into an R&D Plan that communicates your critical timelines to a non-technical audience.

Intellectual Property and Legal Structure

  • An overview of company structures including LLC, C Corporation and S Corporation
  • An overview of patents, trademarks, license agreements, and copyrights

Staffing the Entrepreneurial Startup

  • How to create a staffing plan
  • Basics of compensation packages that include salary, performance bonus and equity

Other Topics Available:

  • Sales Management Practices
  • Developing Marketing Plans
  • Mergers and Acquisitions
  • SBIR Grants

Check out additional training opportunities from our partners based upon your type of business:

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Asheville-Buncombe Technical Community College    340 Victoria Road    Asheville, North Carolina 28801    USA