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Marketing and Retailing Associate in A.A.S. - Evening Program

Credential: 
Associate in Applied Science
Program Code: 
A2512F

Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.      

Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

 

Courses requiring a grade of “C” or better: ACA, ACC, BUS, CIS, CTS, ECO and MKT

First Semester (Fall)

Subject Course Number Title Credit Hours
ACA 115 Success and Study Skills 1
ACC 120 Principles of Financial Accounting 4
BUS 110 Introduction to Business 3
HUM 115 Critical Thinking 3

Second Semester (Spring)

Subject Course Number Title Credit Hours
CIS 110 Introduction to Computers 3
MKT 120 Principles of Marketing 3

Third Semester (Summer)

Subject Course Number Title Credit Hours
BUS 137 Principles of Management 3
ENG 111 Writing and Inquiry 3
MAT 143 Quantitative Literacy 3

Fourth Semester (Fall)

Subject Course Number Title Credit Hours
BUS 115 Business Law I 3
ECO 251 Principles of Microeconomics 3
MKT 123 Fundamentals of Selling 3

Fifth Semester (Spring)

Subject Course Number Title Credit Hours
ECO 252 Principles of Macroeconomics 3
MKT 220 Advertising and Sales Promotion 3
WEB 115 Web Markup and Scripting 3

Sixth Semester (Summer)

Subject Course Number Title Credit Hours
COM 231 Public Speaking 3

Seventh Semester (Fall)

Subject Course Number Title Credit Hours
MKT 121 Retailing 3
MKT 122 Visual Merchandising 3
MKT 221 Consumer Behavior 3

Eighth Semester (Spring)

Subject Course Number Title Credit Hours
MKT 224 International Marketing 3
MKT 225 Marketing Research 3
MKT 227 Marketing Applications 3
MKT 229 Special Events Production 2
Semester Notes
  • ENG 110 may be substituted for ENG 111

Total Credit Hours Required

67

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