Headlines

• And the winning logo is ...
• U.S. Rep. Shuler Visits Asheville Campus
• Police Department Established At A-B Tech
• A Q & A with Jeffrey Ferezan, Vice President, College Initiatives
• EveryOne-ABTECH@abtech.edu
• Digital Media Student Wins Scholarship at Conference
• Culinary Team Shines At Regional Competition
• President Young Featured In National Education Magazine
• Health Fair Featured at Annual Early Childhood Conference
• Early College Holds Open House
• Foundation Announces Scholarship Recipients
• Foundation Scholarship Recipient Profiles
• New Nursing Aide Program Begins At A-B Tech
• Faculty and Staff Members Invited To Apply to Leadership Institute
• Basic Skills Staff and Students Attend Literacy Ambassador Training
• A-B Tech Community Raises Funds For Asheville MS Walk
• Welcome, New Employees
• A-B Tech Partnership To Be Featured At Nursing Education Summit
• Drama Club Production Features Silent Auction Fundraiser
• Delegation From A-B Tech Travels To Sister City For Partnership
• Former WAVE Speaks At World War II Reception
• Tech Notes

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And the winning logo is ...

By Director of Communications Mona Cornwell

"Nothing is so awesomely unfamiliar as the familiar
that discloses itself at the end of a journey."
– Cynthia Ozick, American author

Cynthia Ozick didn't write those words about A-B Tech's logo. But she might have.

Four months ago, with a new president in office and the college's 50th anniversary approaching, we decided to take a look at the logo to see if it was time for a change. Meetings, surveys and a call for submissions followed, and when the deadline came, our office had received 54 entries. A jury narrowed those 54 to three, and in February, we presented the finalists to you and asked your opinion.

Although a number of you cast votes for the other two finalists, many people preferred to stay with the logo we had been using, sending us comments like:

• "Logo 55 (the current one) is clean and much easier to see (than the other two choices). It also maintains the brand of A-B Tech, which I believe is well established in the community and is very important to future marketing efforts."
• "I vote for logo 55. It conveys strength and a solid foundation."
• "Even preschoolers recognize our logo. I'd like to keep it as recognizable as we can."

So, in the end, our search led us back to the place we began - with a few changes.

First, you may have noticed several versions of the A-B Tech logo in use.

From this family of logos, we are adopting this one as the official college logo:

We also are planning to:

• Change the stock for our letterhead and business cards to white instead of cream, so the logo will be more visible.
• Redesign the business cards, the nametags and the parking stickers to replace the "AB" with our official logo.
• Work with our printers to make sure the A-B Tech colors, burgundy and gold, are consistent in everything we print. (For those of you familiar with the Pantone Matching System, that means PMS 202 for the burgundy and PMS 134 for the gold.)

If you have questions about the use of the logo or the college colors, please call me at extension 117 or our graphic designers, Justin Page and April Sides, at extensions 116 and 199, respectively. You also may consult our office's intranet site at http://intranet.abtech.edu/College_Relations/communications/index.asp, where you will find a Style Guide that answers many branding-related questions.

Thank you for your thoughtful input during this important process. We look forward to working with you to make a well-established brand even stronger.

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U.S. Rep. Shuler Visits Asheville Campus

U.S. Rep. Heath Shuler speaks with A-B Tech President Dr. Betty Young March 19. Shuler was visiting schools in the area and the A-B Tech Asheville campus was one of his scheduled stops.

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Police Department Established At A-B Tech

Gary Cash, Buncombe County Chief District Court Judge, swears in Kara Keller and Randy Hensley as the A-B Tech Campus Police Department Chief and Assistant Chief, respectively. Trustee Carol Peterson, right, holds the Bible. The College has added a Campus Police Department in addition to its Security Department.

A-B Tech has created a Campus Police Department to work with the existing Security Department to allow the College to more quickly resolve incidents on campus.

Former Director of Security Kara Keller has been sworn in as Chief of Police, and Randy Hensley is the Assistant Chief of Police. Bud Brackett is the Lead Security officer.

The College received approval from the Department of Justice to form the department and has been assigned an agency ID by the State Bureau of Investigation. A-B Tech police officers will have police badges and arm patches identifying them.

"It is an idea that has been in the works for a few years," said Keller. "New state laws made changes to private protective services that affected us, so we applied to become a public police department to allow us to be more effective and efficient."

The A-B Tech Campus Police Department has joint agreements with the Asheville Police Department and the Buncombe County Sheriff's Department to provide temporary assistance to those agencies when needed.

The mission of the A-B Tech Campus Police and Security Department is to maintain a safe, secure and peaceful environment. Operations include such activities as law enforcement, crime prevention and education, patrol services, investigations, and the enforcement of College and State parking and traffic regulations.

According to Keller, Campus Police will issue traffic violation citations and respond to accidents on campus. Officers may arrest offenders and transport them to the Buncombe County Sheriff's Office for holding.

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