About the Marketing and Retailing Program
Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.
Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management.
Graduates should qualify for marketing positions within manufacturing, retailing and service organizations.
Marketing and Retailing – Associate in Applied Science
|This program consists of:||Credit Hours|
|Major courses (ACC, BUS, ECO, MKT prefix)||53|
|Related and general education courses
For more information about A-B Tech's Business Administration program, contact:
Marketing & Retailing Instructor
(828) 254-1921 ext 247
Elaine Robinson Beattie
Chair, Business Administration
(828) 398- 7664