About the Marketing and Retailing Program

Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing. 

Course work includes marketing, retailing, merchandising, selling, advertising, computer technology, and management.

Graduates should qualify for marketing positions within manufacturing, retailing and service organizations.

Marketing and Retailing – Associate in Applied Science
This program consists of: Credit Hours
Major courses (ACC, BUS, ECO, MKT prefix) 53
Related and general education courses
including:
23
English/Communications
Humanities/Fine Arts
Natural Sciences/Mathematics
Social/Behavioral Science
Other
6
3
3
3
8
Program Total 76
   

List of Classes for Marketing and Retailing Degree/Certificate

Course Descriptions for Marketing and Retailing

 

For more information about A-B Tech's Business Administration program, contact:

Marleen Frisbee
Marketing & Retailing Instructor
(828) 254-1921 ext 247

Elaine Robinson Beattie
Chair, Business Administration
(828) 398- 7664
elainerbeattie@abtech.edu