About the Marketing and Retailing Program

The Business Administration curriculum is designed to introduce students to the various aspects of the free enterprise system. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today’s global economy.

Course work includes business concepts such as accounting, business law, economics, management, and marketing. Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making.

Through these skills, students will have a sound business education base for lifelong learning. Graduates are prepared for employment opportunities in government agencies, financial institutions, and large to small business or industry.


Marketing and Retailing – Associate in Applied Science
This program consists of:Credit Hours
Major courses (ACC, BUS, ECO, MKT prefix)53
Related and general education courses
Humanities/Fine Arts
Natural Sciences/Mathematics
Social/Behavioral Science
Program Total76

List of Classes for Marketing and Retailing Degree/Certificate

Course Descriptions for Marketing and Retailing


For more information about A-B Tech's Business Administration program, contact:

Marleen Frisbee
Marketing & Retailing Instructor
(828) 254-1921 ext 247

Elaine Robinson Beattie
Chair, Business Administration
(828) 398- 7664

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