Marketing & Retailing

Explore Your Future in Marketing and Retailing

The Marketing and Retailing curriculum is designed to prepare you for a variety of career choices in the field of marketing. The program of study emphasizes knowledge of marketing strategies and builds skills in selling methods, conducting marketing research, and visual merchandise techniques. The value and fundamentals of advertising, retailing, and international marketing are stressed. The program also provides you with a general knowledge of business fundamentals including accounting, management, economics, and computer applications.