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Internet Mkt & Analytics

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
WEB 213 2 2 0 3
Prerequisite

WEB 115

Corequisite

None

Description

This course introduces students to Search Engine Optimization (SEO), Search Engine Marketing (SEM) and web analytics. Topics include Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM), web analytics, eye-tracking software and email marketing. Upon completion, students should be able to set up, monitor and maintain SEO optimized websites; and develop strategies for online marketing and advertising plans.

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