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Visual Merchandising

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
MKT 122 3 0 0 3





This course introduces basic layout design and commercial display in retail and service organizations. Topics include an analysis of display as a visual merchandising medium and an examination of the principles and applications of display and design. Upon completion, students should be able to plan, build, and evaluate designs and displays. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

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