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Retailing

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
MKT 121 3 0 0 3
Prerequisite

None

Corequisite

None

Description

This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing.

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