A-B Tech student banner 2014

Principles of Marketing

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
MKT 120 3 -0 0 3
Prerequisite

None

Corequisite

None

Description

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

My A-B Tech
I want to…