Marketing Research

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
MKT
225
3
0
0
3
Prerequisite:

MKT 120

Corequisite:

None

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.