Marketing Research

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

  • Prerequisite: MKT 120
  • Corequisite: None
Class Hours3
Lab Hours0
Clinic Coop Or Shop Hours0
Credit Hours3