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Marketing Research

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
MKT 225 3 0 0 3
Prerequisite

MKT 120

Corequisite

None

Description

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

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