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Marketing Applications

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
MKT 227 3 0 0 3
Prerequisite

MKT 120 and MKT 123

Corequisite

None

Description

This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

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