Marketing Applications

This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

  • Prerequisite: MKT 120 and MKT 123
  • Corequisite: None
Class Hours3
Lab Hours0
Clinic Coop Or Shop Hours0
Credit Hours3