Advertising and Sales Promotion

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
MKT
220
3
0
0
3
Prerequisite:

None

Corequisite:

None

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.