This course introduces concepts related to the planning and operation of conventions, trade shows, professional meetings, and food service events. Emphasis is placed on methods of marketing, selling, organizing and producing conventions, events and trade shows that will increase financial and environmental value. Upon completion, students should be able to demonstrate an understanding of management principles for multi-function, multi-day conferences and events.
- Prerequisite: DMA 030, DRE-098, ENG-110 or placement
- Corequisite: None
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