Marketing for Hospitality

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
HRM
240
3
0
0
3
Prerequisite:

DRE-098, ENG-110 or placement

Corequisite:

None

This course covers planning, organizing, directing, and analyzing the results of marketing programs for the hospitality industry. Emphasis is placed on target marketing, marketing mix, analysis, product and image development, use of current media, sales planning, advertising, public relations, and collateral materials. Upon completion, students should be able to apply the marketing process as it relates to the hospitality industry.