A-B Tech student banner 2014

Marketing for Hospitality

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
HRM 240 3 0 0 3
Prerequisite

DRE-098, ENG-110 or placement

Corequisite

None

Description

This course covers planning, organizing, directing, and analyzing the results of marketing programs for the hospitality industry. Emphasis is placed on target marketing, marketing mix, analysis, product and image development, use of current media, sales planning, advertising, public relations, and collateral materials. Upon completion, students should be able to apply the marketing process as it relates to the hospitality industry.

Credit by examination is not available for this course because of the nature of the course and in some cases safety requirements in the use of equipment. Any exceptions must be with the approval of the department chairperson.

My A-B Tech
I want to…