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Entrepreneur Marketing

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
ETR 230 3 0 0 3
Prerequisite

None

Corequisite

None

Description

This course covers the techniques to correctly research and define the target market to increase sales for start up businesses or to expand current businesses. Topics include how to target market and meet customers’ needs with a limited budget in the early stages of the life of a start up business. Upon completion, students should be able to demonstrate an understanding of how to correctly target market for a start up business with limited resources.

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