Pastry & Baking Marketing

Prerequisite

BPA 150, BPA 210, BPA 240, BPA 250, and COE 112

Corequisite

BPA 220, BPA 230, and BPA 250

Description

This course is designed to cover the marketing concepts and merchandising trends utilized in bakery and pastry operations. Emphasis is placed on menu planning, pricing products and strategies, resale and wholesale distribution methods, legal implications, and advertising techniques. Upon completion, students should be able to create a marketing plan that will serve as a basis for a capstone experience.

Credit by examination is not available for this course because of the nature of the course and in some cases safety requirements in the use of equipment. Any exceptions must be with the approval of the department chairperson.