Bev Marketing & Sales

This course provides an understanding of the planning and resources required to market grains/hops/fruit and brewed or distilled products.  Emphasis is placed on the nature of the craft beverage market including industry/consumer trends, economic, legal, and social considerations including branding, pricing, promotion and distribution.  Upon completion, students should be able to demonstrate a basic proficiency of the marketing principles and practices for craft beverages and the grains/hops/fruit from which they are produced.

  • Prerequisite: None
  • Corequisite: None
Class Hours3
Lab Hours0
Clinic Coop Or Shop Hours0
Credit Hours3