Bev Marketing & Sales

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
BDF
261
3
0
0
3
Prerequisite:

None

Corequisite:

None

This course provides an understanding of the planning and resources required to market grains/hops/fruit and brewed or distilled products.  Emphasis is placed on the nature of the craft beverage market including industry/consumer trends, economic, legal, and social considerations including branding, pricing, promotion and distribution.  Upon completion, students should be able to demonstrate a basic proficiency of the marketing principles and practices for craft beverages and the grains/hops/fruit from which they are produced.