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Bev Marketing & Sales

Subject ID Classroom Hours Lab Hours Clinic Coop Or Shop Hours Credit Hours
BDF 261 3 0 0 3
Prerequisite

None

Corequisite

None

Description

This course provides an understanding of the planning and resources required to market grains/hops/fruit and brewed or distilled products.  Emphasis is placed on the nature of the craft beverage market including industry/consumer trends, economic, legal, and social considerations including branding, pricing, promotion and distribution.  Upon completion, students should be able to demonstrate a basic proficiency of the marketing principles and practices for craft beverages and the grains/hops/fruit from which they are produced.

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